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Why should you link your client’s google ads account to search console for cost effective

Building your business is one thing, but when it comes to advertising, you need to think ahead inorder to maintain and improve your performance. Managing your Google presence manually wouldn't be the most time-saving strategy, which is why advertisers tend to implement various tools to maintain effective PPC and SEO campaigns. These tools are designed to improve and analyze your performance, manage and optimize your campaigns and other important aspects of Google ads. With the paid and organic report, you can see how often pages from your website appear in Google's free organic search results and which search terms triggered those results to appear on the search results page. This information will help you better understand how paid text ads and organic search work together to help you reach people searching online. To view the paid and organic report, your client Search Console account must be linked to its Google Ads account. 

requirements before linking your client Search Console and Google Ads accounts 

To view the paid and organic report, your Search Console account must be linked to your Google Ads account. This article explains how to link the two accounts. For more background on the paid and organic report, read About measuring paid and organic search results. Here are some requirements before linking your Search Console and Google Ads accounts.

  • You must have administrative access to the Google Ads account that you want to link to the Search Console account.
  • You need a Search Console account. If you don't have one, you can set one up anytime on the Search Console site.
  • Your account must be listed as the owner of the website associated with the Search Console account, as well as the owner of the website associated with the Search Console account.
  • If you're not listed as the owner of the Search Console account, a request to access the website will be sent to the current owner when you try to link your Google Ads account to the website.

Benefits of linking Google Ads to Google Search Console

While you can have a marketing background, there is always something you can learn and improve on. Linking Google Adwords to Google Search Console always gives you some advantages. Let's take a look at all those benefits in a nutshell.

1. Compare Organic and Paid Keywords

Once you've liked your customer's Google Ads account with Search Console, you can clearly see how the organic and paid keywords work differently. You can see how they both perform. And use this data to better analyze your ad campaigns and create a better strategy. The Paid & Organic Report page is updated daily and shows how CTR is affected for a given keyword for both organic and paid reach.

2. Get New Keyword Ideas

By linking a Google Ads account to Google Search Console, you can get new keyword ideas through searches and keywords. You can use these keyword ideas for further implementation in your ad campaign. You can pause a campaign that isn't performing well or even create a new campaign based on those keyword ideas.

3. Compare your ads with other bidders

Google Ads works entirely on a bidding system. Everyone takes a certain amount of money while running the campaign and your ads are always competing with others to get a better position.

How to link Google Ads to Google Search Console?

  • Log in to your google Ads accounts

Create your Ads account or log in if you have one. Then find the "Tools" option above and click on it.

  • Click on "Linked Account"

After clicking on this, a drop-down menu will appear. You will find the option "Linked accounts" here. Click here.

  • Select "Search Console"

Once you click on "Linked Accounts", a list will open. Here you will find the "Search Console". Click here.

  • Click on "Details" and link

After opening the "Search Console" option, here you will find the "Details" button. Click on it and then click on the "Link" option. And your accounts are linked.

How to Unlink Search Console from Google Ads account

  • Sign in to your Google Ads account.
  • Click the Google Ads tool icon | tools [Icon] in the top right corner of your account.
  • Under 'Set up', click Linked accounts.
  • Under 'Search Console', click Details.
  • Find the website you want to unlink your Google Ads account from and click Unlink site in the "Actions" column.


You now understand why you should connect your client's Google Ads account to Search Console. It is very cost effective and super easy to implement. I hope this content have given you more insight on google Ads to search console.

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